FOR IMMEDIATE RELEASE
H'it'! Pilot screens on Street Vision

H'it'! the independent reality series to be produced by international award-winning creative Brett Clements will commence an innovative pilot campaign using the underground advertising medium Street Vision. In the lead up to the final series castings, H'it'! will begin broadcasting on Monday 29th September to the public selected segments of the H'it'! series pilot.

"Street Vision is the perfect launch pad for the H'it'! tv series as it is a powerful medium with the ability to communicate to the elusive youth demographic." Clements announced. "No one has thought to use this broadcast medium in this way but I believe it offers us the ability to retain creative independence through a unique and entirely suitable communication alternative to reach the hard to get 18-25 year olds." H'it'! is a reality television series designed to unearth the next wave of media and entertainment makers by trashing the old showbiz adage "its not what you know, its who you know." Not anymore. All you need is your 'imagination'.

Street Vision's Mark Fishwick said "H'it'! tv will have access to run 45/60 second hit-bits on 43 Street Vision screens in 10 Sydney railway stations reaching an estimated 2.26 million commuters each week." Currently Sydney is the only city in the world with such an extensive on-platform medium however screens are being erected in Melbourne. Street Vision is a $25 million dollar urban network capable of getting a message to air in 18 minutes. The hit-bits will run between trains on the platforms leveraging this new medium to a captive audience.

The objective of the 16 x 1-hour series is to find 12 creative types, aged from 18 to 39, and bring them all together for a 6-week crash course in show-business which culminates in them producing three new TV shows to sell to the world. Ideally every State and Territory in Australia will be represented in the top 12.

To enter H'it'!, applicants will need to produce a 60-second 'ad' on themselves. The best ads will be circulated to a panel of entertainment industry icons for comment, followed by interviews held in every capital city to select the final 12. Full entry details and the Application Form are available from www.hittv.tv Applications close October 31, 2003.

For Further Information Contact: Amanda 0418 262 282 or
Suze 0408 418 281 or email us at media@hittv.tv

Media Man Australia signed by Hi't!